ASSIGMENT 3 - PARIWISATA

ALL ABOUT TOURISM IN INDONESIA

           Tourism is travel for recreational activities. Usually communities visited tourist places of interest, ranging from mountains, beaches, cities, etc. Modern man now tourism as principal needs after busy work life. Moreover, supported by a growing number of transport fleets and which offered an attractive price with a certain destination make communities more vibrant in recreation.

• DEVELOPMENT TOURISM OF INDONESIA

        The continued development of a country's tourism is also growing in the country . Indonesian tourism market is growing due to factors ranging community support tourism in their local area . Society also began to introduce Indonesian tourism to the outside world so that the citizens of other countries or Indonesian citizens can visit the place of tourism in Indonesia . Tourism in Indonesia is very much , there are already well known to the outside world as Raja Ampat , Bali , Mount Semeru , etc. . But many places are very beautiful tourism in Indonesia is not known by many people . So the task of the people of Indonesia who had to introduce tourism in Indonesia to other countries so that the natural wealth of Indonesia is known by many people .Evolution is a change in tourism marketing is slowly but surely nature and require a long time . In the Indonesian tourism sector has received only increase foreign exchange earnings and generate higher profits . The evolution of marketing in tourism consists of four stages , namely1 . Oriented Tourism Marketing ProductsHistorically , marketing in tourism from the beginning was oriented products . The focus of the marketing effort lies in the sale of tourism products , by providing the best beaches , best rooms , best facilities , and others .They assume that if it provides the best tourism products , then the tourists will be automatically buy goods or services from the tourism company . Marketing on tourism as this would be successful if there is no problem in selling , so they can focus on production .2 . Tourism Marketing Sales oriented,In this case , more emphasis on sales to convince tourists to buy goods or services , or to visit tourist places . Marketing that focuses on the sale will be successful if supply exceeds demand.This is according to history , driven by technological advances that result in increased productivity and real income is higher. The first , which will be purchased by the tourists are quickly exhausted the tourist stuff . Secondly , tourist durable goods . And the last is a Java offered by the tourism place .3 . Consumer -Oriented Tourism MarketingThe focus of tourism marketing orientation is located on the consumer . Precisely , in what is desired by the tourists . Does this need can be met or not by the company pariwasata .The essence of marketing is actually ensuring tourism tourists is the center of all marketing efforts and use techniques to identify and anticipate the needs desired by tourists . The emphasis here is the service provided to the tourists .4 . Oriented Tourism Marketing EnvironmentAt this stage , the more tourist oriented on tourism that take into account environmental , social , cultural and contained in the attraction . This will make travelers prefer environmentally friendly attraction and not interfere with the social aspects of life in the surrounding communities and cultures that exist .

• WEAKNESSES AND STRENGTHS OF TOURISM IN INDONESIA

WEAKNESSES         Indonesia tourism weakness at the level reflected the image of Indonesia as a country or region that is not safe , fluctuations uncertain political , social and chaotic image is considered berkepanjangan.Citra it does not describe the actual state of Indonesia , but the chaotic image in mind the international tourism community Warning trips ( travel warning ) of the U.S. that lasted for years despite a few days ago has been revoked - inhibiting returns the image of Indonesia to be a safe destination .Therefore , the lifting of travel warnings by the U.S. government recently can be used as capital to go in that direction .1 . Ducking and rebrand it is not easy , but it can be done with high imaging systems and programs with the involvement of the state in which the highest level of state leadership and support a great resource . Without such collective action , Indonesian imaging will still be problematic making it difficult for tourists to choose Indonesia as a tourist destination in the order above .2 . Promotion and marketing elements of Indonesian tourism is weak because the motion lodged with limited bureaucracy . Indonesian bureaucratic culture is difficult to change and evolve to bring dynamic international program mission to challenge Indonesian kompleks.Birokrasi can move dynamically if there is a strong leader in the department concerned . It is a fundamental weakness of our promotion for this because the system is not running dynamic , spontaneous , and automatic .3 . Aspect of tourism planning is inadequate and the ability to anticipate opportunities and challenges ahead further than expected . As a result , the existing tourism activities is what it is .4 . Tourist attraction only from the existing legacy , even no development adequately maintained so that the allure . Not a few tourist attraction declining , extinct , and go away because there is not sufficient business to keep it . In fact , most naive , awareness to preserve the tourist attraction as well not exist at all , either from the government or the central government .5 . Fundamental weaknesses in the Indonesian bureaucracy is nothing but the weakness in the coordination system . In the current government , many cross-sectoral policies that abandoned due to bureaucratic problems . 17 related to the tourism sector in the affairs of other sectors or departments that are not easy in the coordination system . Bureaucracy in Indonesia is the hallmark of negative exclusivity inherent in the act and their work in running public services .6 . Weaknesses of tourism in Indonesia is also located on the system design and implementation in the field . Bureaucracy complicated by the many different sectors and diverse premises with priority is not definitive .

STRENGTHS

1. Indonesian tourism , according to data from The Travel and Tourism Competitiveness Index reported by the World Economic Forum ( WEF ) in 2013 , is the cultural and historical heritage as well as wealth and natural beauty . In addition , Indonesia also benefited from the growing interest of tourists to the cultural tour .The rising trend of cultural tourism is an opportunity for Indonesia to better integrate culture -based creative economy as a tourist attraction to further encourage the growth of the national economy , especially for small and medium scale enterprises .WWTC also reported the tourism sector contributed 8.1 percent to the economy . It is estimated that well , the growth of foreign tourists in 2014 was 14.2 percent and 6.3 percent of local travelers .2. as we already know the advantages in tourism appears logical is to have tour guides were very friendly and polite which can help tourist to communicate and tell about the history of the resort .

• BENEFITS OF TOURISM IN INDONESIA

There are many benefits and advantages in tourism if well planned and directed . The benefits and advantages can be seen and felt in terms of both economic ( welfare ) , social, cultural , political ( national and state ) , and the environment .1 . Economic Benefits ( Welfare )The increasing flow of tourists to an area or region , demanding types of services and facilities are increasing both in number and variety. This member economic benefits for residents , businesses , and local governments ; such as Foreign Exchange Receipts : The influx of foreign tourists will bring foreign exchange , which means it will strengthen the balance of payments and trade .2 . Opportunities SoughtTrying to be a wide-open opportunity , good effort to meet the needs of travelers directly or indirectly . Direct business field such as business accommodation , restaurants and restaurants , travel agencies , souvenir shops , craft studios and art , tour guides , shopping centers , and so forth . Indirect business field such as agriculture , fisheries , animal husbandry , industry and crafts , sports industry , apparel industry and other business fields related to human needs .3 . Opening of Employment

 The breadth of opportunity in the business, will mean better job opportunities in various jobs that directly meet the needs of business travelers as well as those not directly . The tourism sector is labor-intensive sectors , because the activities are more services that require human labor . Indirect jobs such as farmers , vegetable farmers , craftsmen , artists , retailers , and others who absorb a lot of labor .4 . Increased Public and Government RevenueTravelers who come to visit will spend most of his money to use during the journey . This will increase the income of local communities , such as the cost of lodging , local transportation , food and drink , souvenirs and purchase of services , and other goods . Besides, the local government will earn revenue in the form of taxes from the company and from the money spent by foreign tourists.5 . Encouraging Local Development : The development of tourism in the area will encourage local governments and communities prepare for and build the necessary infrastructure and facilities such as the construction and repair of roads , installation of water , electrical installation , revamping objects and tourist attraction , environmental improvement , social conditioning , structuring and institutional arrangements , and so forth . In addition it will also encourage investors to invest in the construction of objects and tourist attraction , business accommodation facilities , business travel agency services , restaurants and eating houses and others.

A. In national and state benefits ( Politics )

    Visit each other and know each population is key to strengthen the unity and integrity .
    With more familiar with the richness and beauty of the country , through tourist visits will foster a sense of belonging , a desire to preserve and maintain the state which in turn grows the love of the homeland .
    Maintaining international relations in terms of international tourism development , mutual visits occur between nations as tourists , as well as tourism in the country, will be too direct contacts that will foster mutual understanding of differences , and will foster inspiration to always hold approach and mutual respect .B. Benefits for the EnvironmentDevelopment and tourism development can be directed and planned well , will be able to assist in maintaining the environment . Tourism in general trying to introduce things that are original and unique , everything is neat , clean and fun travelers . Because these things are desirable tourist . In tourism , the objects that become the object of the visit will be maintained well , therefore the targeted visitors are the objects . Directed the development of tourism in order to meet the desires of tourists , such as live quiet, clean , away from pollution , relaxed , can restore the physical and mental health . Thus the development of tourism is one way in an effort to preserve the environment , in addition to will gain added value for the utilization of the existing environment .

• CONCLUSION TOURISM IN INDONESIA

Indoesia tourism potential is the potential that can be developed in outline tourism. development of tourism increasingly decreases can be improved in many ways. Indonesia also has a lot of great tourist places to be visited nor with tourguidenya. efforts to increase the number tourguide who come to visit the place of tourism in a way diinodesia is gradually introducing the natural beauty of Indonesia and did not make the tourist who comes disappointed with the service from the resort.

Sources:  
1. Conscious Travel Guidebook
2. http://rafansdetik.blogdetik.com/index.php/2012/04/29/ilmu-pengetahuan-pariwisata-manfaat-pariwisata/
3. Http://www.anneahira.com/pariwisata-indonesia.htm